Majestic SEO is a powerful back link analysis tool. Majestic SEO is in my plethora of go-to SEO tools when I take on an SEO project to do historical SEO research on their website and their competitors.
- Easy to get overview idea of when your competitors’ were aggressive and passive with their back link campaigns with their Fresh Index, Historical Index, Normalized, Cumulative and Non-Cumulative views
- Unlimited reporting and data for websites that you own once you are on subscription once you very the website
- Outperforms Moz’s Open Site Explorer, Ahrefs, Monitor Backlinks and Google Webmaster Tools in terms of the quantity of back links discovered
- Trust Flow and Citation Flow are neat proprietary metrics, although I do not know if I would put this above other metrics such as Domain Authority
- Majestic SEO has a Google Chrome plugin called Majestic Backlink Analyzer that displays detailed SEO information on the website that you are visiting
- Flexible and relatively affordable payment plans in comparison to Moz’s Open Site Explorer or Ahrefs.com
- There is some overlap in the way they organize their data which makes it confusing. They have folders, buckets, downloads, advanced reports and standard reports
- While the Historic Index contains a very thorough volume of data, most of this may create additional noise rather than insight. I have noticed on multiple occasions that a website without canonical tags get counted thousands of times, which technically is the website owner’s responsibility but regardless, the numbers do get inflated.
- The way they present the data isn’t necessary the most user friendly so in order to sort through their data, often times, I find myself exporting the CSV file and then doing my own analysis in Excel
Majestic SEO is undeniably powerful and outperforms it’s competitors in terms of quantity of backlinks that it finds. The drawback is the UI is not as intuitive as it could be so analysing the data does take more time than I prefer.
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What is HTTPS? It stands for Hyper text Transfer Protocol Secure and is the secure variation of HTTP, which is the protocol you use to browse websites. HTTPS adds a layer of security by encryption all of the data transferred between you and the website. Unlike many other factors pertaining to influencing organic SERP rankings, this one has been officially confirmed as a ranking signal by Google.
- Keep realistic expectations. Implementing SSL will not sky rocket your SERP rankings. Personally, I am skeptical the influence will be significant.
- If you are doing this for the SEO brownie points, go with something economical such as Rapid SSL or Comodo SSL
- Add the HTTPS version of your domain name to Google Webmaster Tools by using the standard “Add a site” button and typing https://yourdomain.com
- Change absolute paths that reference to HTTP to relative paths. Otherwise, you may get SSL warning errors telling you there are unsecured items on your page.
- After you have moved your website to SSL, Google recommends that you use the Qualsys SSL Labs tool to verify the status of your HTTPS.
My Tips for Business Owners:
- Have your web host do the installation for the SSL certificate
- Have your webmaster change the absolute paths to relative paths, and add the HTTPS version to Google Webmaster Tools
My Tips for Geeks:
- I prefer to use /folder/file.jpg as oppose to folder/file.jpg when I am referencing files because it references from the root directory of the website so you do not have to worry about references breaking if you use slashes as part of your custom URLs for SEO.
- If you have iframe or embedded elements, you may want to consider stripping the http: or https: so instead of http://example.com/iframe.html or https://example.com/iframe.html, you would reference to //example.com/iframe.html and this will pull up the same protocol as being accessed from the parent page.
Lastly, why do I think Google wants all sites to have HTTPS?
Accordingly to Google, they want websites to be safer but the problem with that is most websites that have e-commerce or transact sensitive information already have HTTPS. I don’t buy that explanation.
One of the inherent problems with website analytics tracking is search query data cannot be passed from HTTPS to HTTP, and Google Analytics is no exception. That means if somebody is logged into Google, Yahoo or Bing or simply goes to the HTTPS version of the search engines, types a search query and then lands on your website, Google Analytics isn’t able to capture that information. Notice in Google Analytics, sometimes you see “(not provided)” as the Keyword? That is the reason why. By having people to migrate their sites to HTTPS, Google will have access to data that they did not have before.
I am using this specifically for checking the status of a Facebook conversion tracking pixel to see if it is implemented on the website or not but you can use this to verify Analytics tracking or any other kind of tracking code. You want to install a Google Chrome extension called Ghostery, which is also available for Firefox, Opera, Safari and Internet Explorer.
Ghostery for Google Chrome:
Download Ghostery for Firefox, Opera, Safari or Internet Explorer:
After you’ve installed it, go ahead and navigate to your website and then click on the blue ghost icon. If your tracking code is implemented on your website, it will display. If it does not display, that means the tracking code is from a vendor not detected by Ghostery or it isn’t implemented correctly. The latter is more likely since their database is relatively comprehensive.